Live Earth was an initiative aiming to draw attention towards global warming through series of 24-hour live music concerts in the 7 continents of the world on 7.7.07. Aimed at starting a global movement to combat climate crises, Live Earth marked the start of a monumental campaign spearheaded by Alliance for Climate Protection (ACP) and the Climate Group to turn the tide against climate change. Led by Al Gore, former U.S. Vice President and Kevin Wall, founder of SOS the concert showcased nearly 150 music artists and 7000 events spread across 129 countries and turned out to be the biggest musical event ever staged.

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